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Reinventing Jobs

A practical four-step framework for leaders to deconstruct jobs into tasks and optimally combine human and automated work rather than asking which jobs robots will replace.

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What it’s about

Reinventing Jobs cuts through the hype and fear about AI and robotics to give leaders a disciplined, actionable method for applying automation. Instead of the dead-end question 'which jobs will automation replace?', Jesuthasan and Boudreau show that the real payoff comes from deconstructing jobs into their component tasks, understanding the value of improved performance on each task (return on improved performance, or ROIP), matching each task to the right type of automation (robotic process automation, cognitive automation, or social robotics), and then optimally recombining human and automated work into reinvented jobs. Drawing on decades of consulting and research across banking, oil and gas, healthcare, insurance, manufacturing, and retail, the book extends this logic to the organization, to leadership, and to individuals' own careers, offering a language and framework for the constant, nuanced work of perpetual reinvention.

The through-line

Who it’s for
A leader (CEO, CHRO, CIO, or manager) who wants to apply automation and AI in their organization to gain competitive advantage without needlessly disrupting or misusing their workforce.
The problem
AI and robotics are arriving fast, and the leader must decide where, when, and how to automate work without a reliable method for doing so. They feel stuck, anxious, and caught between apocalyptic and utopian hype, unsure whether they will make costly mistakes or fall behind.
The plan
  1. Deconstruct jobs into their component work tasks.
  2. Assess the return on improved performance (ROIP) for each task.
  3. Identify automation options (RPA, cognitive automation, social robotics).
  4. Optimize work by choosing the best human-automation combination and reinventing jobs.
  5. Redesign the organization and leadership to support reinvented work.
The payoff
Optimal, nuanced combinations of human and automated work that advance strategic goals. · Reduced cost and risk with increased speed, quality, and innovation. · An agile, engaged, continuously reskilling workforce and a future-ready organization.

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